1. Introduction: Real Conversations, Real Insights
The 138th Canton Fair once again provided a valuable opportunity for Deego to connect with global buyers face-to-face. Beyond showcasing products, the most meaningful part of the exhibition came from the conversations we had with buyers from different regions and industries.
These exchanges offered us firsthand insights into emerging customer needs and helped us better understand how the backpack market is evolving in 2025.
2. What Buyers Are Actively Searching For
Throughout the fair, several product categories received significantly higher attention, reflecting clear demand trends in the global market.
① Trolley Backpacks: Comfort + Versatility
Many buyers expressed strong interest in trolley backpacks, especially those designed for:
- Business travel
- Students
- Multi-day commuting
Their feedback highlighted a desire for durable wheels, smooth telescopic handles, and ergonomic back support—showing that users increasingly want a hybrid between a backpack and a carry-on.
② School Backpacks with Improved Support
Buyers serving school markets emphasized the importance of:
- Lightweight construction
- Organized compartments
- Reinforced stitching
- Back-support structure
- Optional USB charging
This reflects a shift toward healthier, user-friendly designs for students, and Deego’s existing ergonomic designs aligned well with their expectations.
③ Suit and Garment Bags for Business Travelers
As business travel steadily increases, garment bags gained significant attention. Buyers looked for:
- Wrinkle-free folding structure
- Water-resistant exterior
- Lightweight design
- Extra pockets for accessories
This category shows strong potential for growth, especially in Europe and North America.
3. What Buyers Value in a Backpack Manufacturer
Beyond product categories, our conversations helped us understand the deeper qualities buyers expect from OEM/ODM suppliers.
① Stability and Manufacturing Capability
Buyers were particularly focused on:
- Production capacity
- Lead time
- Quality consistency
- Long-term partnership reliability
As a professional backpack manufacturer, Deego’s ability to independently handle R&D, production, and quality control became a major competitive advantage.
② Customization and Branding Flexibility
Many buyers requested:
- Custom materials
- Custom colors
- Brand logo embroidery/printing
- Size and structure adjustments
This confirms that OEM differentiation remains crucial in a competitive market.
③ Sustainable Materials Are Becoming a Must
Buyers from Europe and North America especially asked about:
- RPET materials
- Recycled linings
- Eco-friendly packaging
- Certifications supporting sustainability
Sustainability is clearly progressing from a trend to a requirement.
4. The Value of In-Person Communication
Digital tools make communication easier, but nothing replaces a face-to-face conversation.
Through live discussions at the fair, we gained:
- Deeper understanding of buyer pain points
- Clarity on regional market differences
- Direct feedback on prototypes
- Stronger relationships built on trust
These interactions will help Deego refine our future product strategy and align our manufacturing capabilities with real market needs.
5. Moving Forward: Insights That Shape Our Development
The insights gathered during the 138th Canton Fair are not just observations—they serve as a foundation for Deego’s product planning, innovation direction, and customer service improvements.
In the coming months, we will focus on:
- Expanding functional trolley backpack development
- Introducing more ergonomic and lightweight school bag designs
- Enhancing suit/garment bag structure
- Increasing use of sustainable materials
- Strengthening customization flexibility for OEM buyers
At Deego, every conversation is an opportunity to improve. By listening closely to the market, we continue to move forward as a trusted professional backpack manufacturer.